Republican National COmmittee

The Republican National Committee is a U.S. political organization that leads the Republican Party in the United States. It is responsible for developing and promoting the Republican political platform as well as coordinating fundraising, election strategy, and "party brand/principles."

In 2020 the RNC digital department was moved to the Trump Campaign HQ in Arlington, Virginia. As the Deputy Creative Director for the RNC at that time, a large part of my job was designing fundraising and ad templates for our designers to build out, as well as signing off on every piece of creative leaving our department and providing creative feedback to our designers for optimal output.

In preparation for the cycle, we had tripled our team size to 8 designers who were completing 1-2 full builds a day, each encompassing 12-24 pieces of creative. During that time, over 300 pieces of individual creative were leaving the department daily - all of which had my sign off.

While during 2019-2020 a large part of my work was preparation for the campaign cycle, my additional responsibilities included handling internal requests for our communication teams to be pushed out via the RNC’s Instagram, Twitter and other social channels.

Below I’ve separated my design work into Campaign and GOP galleries.

TRUMP CAMPAIGN

The ad gallery featured here were some of the top performing creative for the 2020 cycle that I designed for the Trump Campaign. Many of the ads I created proved to be evergreen content that were instrumental in raising 1.96 billion for the cycle.

GOP

The graphics featured here are a culmination of designs I created for the Republican National Committee between 2018 -2021. Some of these ads were used for public consumption across the internet and others were posted on our Instagram and Twitter for our 2.7 million followers.