GOP

The Republican Party, also referred to as the GOP, is one of the two major contemporary political parties in the United States.

As the RNC’s Art Director, my focus was maintaining brand principles and working within this framework to decide our creative direction for real-time events. This role required me to have an innate understanding of the GOP’s tone as well as maintaining a pulse on the United State’s political discourse.

I worked one-on-one with our team of designers to tighten up their work and alongside the communication department, established creative coherency on all social channels. Over the course of four years, my work has been used throughout the organization. Below is just a sampling of my creative for the RNC.

.GOP WEBSITE

Between 2018 and 2020 I was asked to illustrate gifs to add personality to the GOP website.

DONOR EVENTS

I was asked to design all of the print and digital collateral for our quarterly member and donor events.

SOCIAL

Featured here is a gallery of some top performing content I created for the RNC’s social channels between 2018-2021