HILLSDALE COLLEGE
Hillsdale College is known for their wide range of free online courses that are available to everyone. In 2022 Hillsdale completely updated and refreshed their course content in a dramatic and exciting way. I was asked to create the ad suites accompanying their new creative direction (Genesis, The Federalist Papers, and Con 101). A few months later, I was asked to continue building out all of their courses in a similar fashion. This has been one of the most exciting and rewarding projects I’ve ever worked on; it has allowed me to flex my historical expertise as a history major in college, as well as my creative talents as a designer to make serious topics more approachable.
I was so inspired by how the creative imagery brought life into the courses that I decided to take the ads to a new level with GIFs. These were tested on Hillsdale’s email base as well as on some online platforms such as Breitbart News. To this day, these ads have been some of the highest performing content for this client.
